Founder of I-SIRE, known as "Tiny Dan Dan", actively studied fashion design for 6 years since her teenage days and graduated with a BA Honours in Fashion Design in 2016, when I-SIRE was created.
The name 'I-SIRE' was inspired by the Rastafarian movement, as Tiny Dan Dan grew up in a predominantly Caribbean background and was exposed to the movement at a young age. Ever since then, she has had an open interest. She spent her teenage years formulating a name brand that reflected her upbringing and in 2016 she created the name I-SIRE (pronounced "I-SIAH") from the word "DESIRE".
The brand initially started with exclusive one-of-one garments for stylists to hire for photoshoots, video shoots, filming & special events. As the brand continues to grow, Tiny Dan Dan has further enhanced designs in production for hire and ready-to-wear.
I-SIRE has been featured in music videos, short films & special events such as London Fashion Week & Redbull culture clash 2025.
Worn by major artists such as Kojey Radical, Runtown & Backroad Gee.
© 2025 I-SIRE LTD. All rights reserved.
Work Experience - Internships - Careers
Full Time- 30 Hours Per Week
Pattern Cutter/ Garment Production
NON-ACTIVE
Current & Upcoming Roles;
Work Experience
Social Media Content Creator
NON-ACTIVE
